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Why Us – Digital Solutions

Digital Solutions

Why Us – Digital Solutions

Bay Area News Group offers you a comprehensive suite of digital solutions to position your company prominently in search engines, social media, display ad networks, local publications and email inboxes. Our extensive digital experience allows us to recommend the perfect custom mix of services for your needs. Our strategic partnerships with Adtaxi and Convertly allow us to offer an expansive mix of digital solutions.

Whether you are new to digital marketing or already have established campaigns running, Bay Area News Group’s digital team can boost your online marketing results. Our strategies expand your reach and connect you with your target audience. As a vested media company in the Bay Area and residing in the heart of Silicon Valley, Bay Area News Group lives and breathes innovation.  Situated among many cutting edge businesses such as Apple, Facebook, Google, Adobe, Tesla, Uber and more, BANG provides transformative and advanced digital technologies to complement our award winning editorial coverage.  We can help you reach the clients you’re looking for because we know where and how to look.

Our team can rapidly develop and deploy campaigns that deliver the ROI you want! Get in touch with us today to learn more.

Programmatic

Our programmatic marketing solutions offer quality brand safe inventory. We possess access to RTB inventory across the 15 largest exchanges in the US reaching over 95% of all available exchange inventory in the entire RTB marketplace. Bay Area News Group accesses robust first- and third-party data to match each impression to the right audience. Bay Area News Group’s campaign performance is transparent and features thorough metrics reported in our analytics dashboard.

Search

Bay Area News Group’s PPC campaigns deliver CTRs and quality scores above industry standards.

Transparency: We sync your search campaign to your Google Analytics so you see the exact price you’re paying for each click. We’re recognized as a Google Premier Partner. As one of only 26 Google AdWords Premier SMB Partners, Bay Area News Group is recognized for expertise, execution and customer support and ranks first among our PSP Peer set.

Email Marketing

High Attention: Email marketing is delivered straight to users’ inboxes to capture their full attention.

Measurable Results: Bay Area News Group provides clients with actionable results on users who received and opened email advertising, allowing advertisers to remarket to the users to reinforce messaging.

Compliant: Bay Area News Group believes in 100% permission-based marketing and is compliant with the CAN-SPAM Act of 2003, utilizing a database of double opt-in email addresses.

Social Media

Experience: We leverage data and insights from thousands of campaigns to ensure your custom social media strategy delivers results.

Creative Development: Our experts create compelling social media ad units that resonate with prospects and customers.

Optimization: Bay Area News Group’s social media campaigns are tested, analyzed and optimized with regular frequency.

Native Advertising

Reach: Bay Area News Group accesses our network of trusted sites to connect with your audience and provide meaningful reach.

On Brand: Our solution differentiates your brand from your competition through impactful storytelling.

Contextually Relevant: Bay Area News Group’s native advertising solution engages and captivates readers where and when they are consuming content online.

Local Team

Get connected to our local San Francisco Bay Area team of media experts, product engineers, designers, data scientists and more. When you work with Bay Area News Group, you work with a team backed by global scalability and knowledge but based in the Bay Area’s center of innovation.