Bay Area News Group Press Release: Nov. 10, 2016
Marketing Director, Bay Area News Group
Digital First Media launches mobile-friendly cannabis site, The Cannifornian
Nov. 10, 2016 – With California’s Proposition 64 legalizing the use of marijuana for recreational purposes, Digital First Media has launched The Cannifornian as an authoritative resource to explain societal, economic, political, health and cultural impacts of cannabis.
“There is a keen interest within our communities and the nation to understand the implications of recreational marijuana use in California,” said Sharon Ryan, publisher of Bay Area News Group and President of Digital First Media’s California publications. “The Cannifornian reflects the interests of voters and our communities, and it’s exciting to leverage the collective knowledge of our reporters across the state to create the state’s most in-depth and trusted information source on cannabis.”
The mobile-first digital news site is designed to work well on any screen and will be constantly updated with breaking news and features related to the impact of cannabis in California and throughout the nation. It draws upon the resources of Digital First Media’s 25 newsrooms, from Humboldt County in the north to Riverside and Orange counties in the south.
The Cannifornian contains news stories, photo galleries, videos and graphics on a wide range of issues, ranging from up-to- the-minute reporting on cannabis-related news to lifestyle features, such as ratings of various strains of marijuana and food recipes.
Brooke Edwards Staggs, who has covered the cannabis beat for The Orange County Register and Southern California News Group, will direct the site and serve as its lead reporter. Will Houston from the Eureka Times-Standard and Lisa M. Krieger of the Bay Area News Group are among the key contributors.
The Cannifornian is also accessible through Digital First Media’s California websites within navigation bars and Hot Topics sections.
The Cannifornian will also maintain an active presence on the following social networks:
Digital First Media previously launched TheCannibist and added it as a tab on DenverPost.com upon passage of recreational marijuana in Colorado.
About Bay Area News Group
Bay Area News Group is a media company whose portfolio is comprised of regional news and advertising products, as well as other well-positioned and growing digital businesses. Bay Area News Group is the single leading source of news and information for the majority of communities throughout the San Francisco Bay Area. Weekly audience exceeds 5 million through a portfolio of print and digital products. Bay Area News Group is a part of Digital First Media.
About Digital First Media
Digital First Media, a business name of MediaNews Group, offers news reporting and third party advertising and directory opportunities through its more than 800 multi-platform products, which include web, mobile, tablet and print.